Trails of Crafts is an online store for three relatives who are crafters. The name is based on their last name of Trail.
The site is set up in a single WordPress install using software that gives each member of the website their own storefront. Having their individual storefront allows for future growth if they would add any other members to the site. With each having their own storefront, they can manage their own inventory, sales, and contend. It also allows them to choose their own method of payments and shipping costs. This allows them not to be reliant upon just one person to check for orders. It’s a little like a small Etsy site, the difference being the only commission they have to pay is to the credit card companies, PayPal, or any of the other money services they prefer.
Each store can have its own unique style to their store such as a blog, and social integration. They can post to their personal Facebook accounts or even have one that all the stores. This way, it will bring customers into the site as a whole and will drive traffic and possibly increase sales among all the crafters on the site.